Exhibiting at the 2025 MLA Convention

The 2025 MLA convention will take place in New Orleans from 9 to 12 January 2025, and the exhibit hall is open from 10 to 12 January. Exhibitor applications will be available in May 2024. Submit your exhibit booth application along with payment by 13 June for priority-point booth assignments and to be listed in the printed Program.

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Important Dates and Deadlines

16 May 2024 - Exhibit application deadline to receive five priority points
13 June 2024 - Exhibit application deadline to be listed in the printed Program
3 July 2024 - Deadline for placing an ad in the printed Program (September PMLA)
17 July 2024 - Materials deadline for print ads
26 August 2024 – Exhibit booth cancellation deadline for refunds (see details below)
1 December 2024 – Late cancellation deadline (no refunds; see details below)
9 January 2025 – Exhibitor setup
10–12 January 2025 – Exhibit hall open to attendees

Exhibitor Details

2025 Exhibit Pricing and Benefits*

All in-person exhibit booths include an online exhibitor presence and complimentary badges with access to sessions. Furniture is not included.

Premiere booth - $2,250

Located in a prime location, close to the front and center of the exhibit hall
Includes five all-access badges, which include access to sessions
Additional badges may be purchased

A Booth - $1,950

Located in the center and side aisles of the exhibit hall
Includes four all-access badges with access to sessions
Additional badges may be purchased

B booth - $1,640

Located in the rear and sides of the exhibit hall
Includes three all-access badges with access to sessions
Additional badges may be purchased

Online only - $1,100 (includes online-only convention access for one person)

All exhibit options include:

Listing in the printed Program (13 June deadline)
Listing in the online program, convention app, and MLA website (includes live links to exhibitor’s website and other materials for six months)
Exhibitor page on the online program and app
Access to additional marketing opportunities

Exhibitor Booth Assignments

Priority Booth Assignments

The MLA uses a point system to assign general exhibit space for applications and payment received by 13 June. Points are accumulated based on the number of years exhibiting, number of booths reserved, ads in the Program, sponsorships, etc. Submit your booth application and payment early to gain extra points toward your booth assignment.

Contracts received on or before

16 May receive five bonus points
23 May receive four bonus points
30 May receive three bonus points
6 June receive two bonus points
13 June receive one bonus point

Applications and payments received after 13 June will be processed in the order they are received, based on availability.

University Press Exhibitors

The MLA reserves a section in the exhibit hall for those university presses who find that exhibiting in a group provides them greater visibility. Booths in the university press block will be assigned in the order the forms and appropriate payments are received, not on the basis of accumulated points.

Exhibitor Cancellation Options

Before 27 August

Keep 2025 online exhibit ($1,100) and receive a refund of the booth balance.
Cancel completely and receive a full refund minus the $100 cancellation fee.
Cancel completely and apply entire 2025 booth payment to 2026 booth reservation.

27 August to 1 December

Keep 2025 online exhibit ($1,100) and apply booth balance to 2026 booth reservation.
Cancel completely and apply entire 2025 booth payment, minus the $100 cancellation fee, to 2026 booth reservation.

2025 Marketing and Sponsorships

Convention sponsorship and marketing can introduce you to new customers and enhance your attendee engagement. Do you have an idea for a unique sponsorship that provides a service to convention attendees? Contact Stacey Courtney (scourtney@mla.org) to learn more.

Advertising in the Program

Place an advertisement in the printed Program (September PMLA) to broaden your reach, enhance your exhibit experience, and receive a discount on reserving a banner ad in the online program.

Deadlines

Reservations: 3 July 2024

Materials: 17 July 2024

Rates and Specifications

Full Page: $1,280 6" wide × 8.75" high

Half Page: $840 6" wide × 4.25" high

Trim Size: 7.5" wide × 10.5" high

2024 PMLA (volume 139) advertisers receive special rates (full page, $870; half page, $560). Advertisers who place ads in three or four issues receive a discounted rate (full page, $1,070; half page, $690).

No cash or agency discounts accepted.

You may reserve advertising space for the September 2024 (Program) issue of PMLA by downloading the 2024 order form from the MLA website. All ads should be submitted in PDF and emailed to aschneider@mla.org.

Payment

Advertisers will be invoiced directly by Cambridge University Press.

Contact

Exhibit and sponsorship questions
Stacey Courtney
Assistant Director of Convention and Events
(scourtney@mla.org)

PMLA print advertising questions
Annabel Schneider
Senior Advertising Manager, PMLA
(aschneider@mla.org)

*NOTE: Only companies that provide a product or service designed to support language and literature scholars in their research or careers may exhibit. The MLA, at its sole discretion, reserves the right to reject any application to exhibit for any reason. For more information, see the MLA’s policy on exhibits and advertisements.